Well, this term is used to describe the total cost of buying a new car and getting it ready to drive on public roads. Does it cover everything you’ll have to pay to get your brand new car on the road? Let’s take a look and find out what’s included.

What does On The Road (OTR) price mean?
The on-the-road (OTR) price includes the vehicle itself together with all the costs required to legally drive it on UK roads. This normally includes VAT, DVLA registration fees, number plates, delivery charges and the first year’s Vehicle Excise Duty (road tax).
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The car’s list price, which is the manufacturer’s recommended retail price (RRP) or the price the dealer is asking for the car.
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Any discounts or offers that the dealer or manufacturer is giving you.
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The delivery charge, which is the fee for transporting the car from the factory or warehouse to the dealer.
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The first registration fee, which is a £55 charge by the government to register a new car.
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The number plates, which are the metal or plastic plates that show your car’s registration number.
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The road tax, which is a yearly tax based on your car’s CO2 emissions. The first year’s road tax is included in the OTR price, but you will have to pay it every year after that.
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Any optional extras or accessories that you choose to add to your car, such as a sunroof, leather seats, or a sat-nav system.
The OTR price is different from the list price or RRP, which only covers the cost of the car itself and any options you choose. The OTR price gives you a more accurate idea of how much you will have to pay to get your new car on the road.
What does RRP and MRRP mean?
RRP stands for Recommended Retail Price and MRRP stands for Manufacturer’s Recommended Retail Price. Both terms refer to the suggested selling price of a vehicle before any dealer discounts, finance incentives or additional on-the-road charges have been applied.
Understanding list prices is useful, but vehicle values often differ significantly from manufacturer pricing once age, mileage and market demand are taken into account. Our guide to car depreciation explains why values change over time.
RRP and MRRP are not the same as on-the-road price (OTR), which is the total amount of money you need to pay to buy and drive a new car legally. OTR includes the cost of the car, any discounts, and all the necessary on-the-road fees, such as delivery charge, first registration fee, number plates, road tax, and any optional extras.

What’s the difference between On The Road and List price?
The difference between On The Road and List price is that the On The Road price covers everything you need to get your car on the road legally, while the List price is just the recommended retail price of the car itself and any options you choose.
The On The Road price includes:
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The car’s registration fee and the printing of new number plates
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Your first year’s road tax
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Delivery charges and pre-delivery inspection
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Finance handling fees (if applicable)
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Some fuel
The List price, also known as RRP, MRRP, MSRP, or Manufacturer’s Suggested Retail Price, is the price the manufacturer sets per vehicle.
It does not include any of the On The Road fees mentioned above. Therefore, the On The Road price is usually higher than the List price, and it is the final price you pay to buy and drive a new car.
Can I avoid paying the OTR price?
When buying a New car, you will have to pay the OTR price, which covers everything you need to get your car on the road legally as mentioned above.
However, you can try to negotiate with the dealer to lower the OTR fees or get some discounts on the list price. You can also avoid paying some of the OTR costs by buying a used car, a nearly-new vehicle, or a pre-registered vehicle.
However, you will still need to pay for your road tax, delivery charges, and any administration fees that are applicable. If your car costs more than £40,000, you will also have to pay a supplement of £335 per year for the first five years, regardless of the fuel type.

While on-the-road pricing helps you understand what a vehicle costs to buy, understanding vehicle value is equally important when changing cars. Factors such as mileage, age, condition and market demand all influence what a vehicle is worth when it comes time to sell or part exchange.
Ex – Demonstrators and Ex – Showroom Cars
The ex-showroom costs for a car on the road price are the charges that the dealer pays to the manufacturer for procuring the car, which include the ex-factory cost, the tax paid to the state government, and the dealer’s profit.
The ex-showroom price is the starting cost of the vehicle, without any additional charges such as the road tax, the registration fee, the insurance, and the delivery charges. The ex-showroom price helps you compare the base costs between different models or brands, but it does not reflect the final price you need to pay to drive the vehicle legally on the road.
The on-road price is the final price you pay for the vehicle, including all the additional charges mentioned above. The on-road price will vary depending on the location, the type of vehicle, and the optional extras you choose.
Therefore, the ex-showroom costs for a car on the road price are only a part of the total cost, and you should always check the on-road price before buying a new vehicle. You could always try to negotiate with the dealer to lower the on-road fees or get some discounts on the ex-showroom price too if you fancy trying your luck.
Why OTR Prices Matter When Buying A Car
Many buyers focus solely on the advertised monthly payment or list price, but the on-the-road price gives a more accurate picture of the total cost of purchasing a vehicle. Understanding this figure helps you compare deals properly and avoid unexpected charges.
What does ‘on-the-road price’ mean?
The on-the-road (OTR) price is the total amount you pay to legally drive a vehicle away from a dealership. It includes not only the vehicle itself, but also the costs required to register and prepare it for use on public roads.
An OTR price will typically include:
• The vehicle purchase price
• VAT (where applicable)
• DVLA first registration fee
• Number plates
• Vehicle Excise Duty (road tax)
• Delivery and preparation charges
Some dealers may also include additional items such as fuel, extended warranties or service packages.
The OTR price is usually higher than the advertised list price because it covers everything needed to put the vehicle on the road and ready to drive.
If you’re researching the true cost of ownership, it’s also worth understanding how a vehicle’s value changes over time. Our guide to car depreciation explains the factors that affect what a car is worth as it gets older.
What’s included in the on-the-road price?
While the exact breakdown can vary between manufacturers and dealerships, most on-the-road prices include the same core costs.
These normally include:
• The vehicle itself
• VAT
• DVLA registration fees
• Number plates
• First year’s road tax
• Dealer preparation and administration costs
• Delivery from the manufacturer or distribution centre
Optional extras such as upgraded wheels, metallic paint, technology packs and maintenance plans may increase the final OTR price.
Before purchasing a vehicle, always request a full written breakdown so you understand exactly what is included and whether any optional products have been added.
What does RRP and MRRP mean?
RRP stands for Recommended Retail Price. It is the price that a manufacturer suggests a retailer should sell a vehicle for.
MRRP stands for Manufacturer’s Recommended Retail Price and is effectively the same concept. Different manufacturers may use different terminology, but both refer to the suggested selling price before any discounts, incentives or dealer-specific charges are applied.
The RRP is often used as a starting point when comparing vehicles, but it does not necessarily represent the amount you will actually pay.
The final amount is usually influenced by dealer discounts, finance incentives, optional extras and on-the-road charges.
Understanding the difference between list price and real-world vehicle values can also help when assessing whether a deal represents good value. Our free car valuation tool provides an estimate of what vehicles are worth in today’s market.
Why is the OTR price different from the list price?
The advertised list price only reflects the base cost of the vehicle itself. The OTR price includes all legal and mandatory charges that allow you to drive the car away, so it is usually higher. Comparing only list prices can be misleading — the OTR figure gives you the real cost of buying and registering the vehicle.
To avoid paying more than expected, compare offers carefully and make sure you understand potential dealer fees before finalising a sale or purchase.
Why OTR Prices Matter When Buying A Car
Many buyers focus solely on the advertised monthly payment or list price, but the on-the-road price gives a more accurate picture of the total cost of purchasing a vehicle. Understanding this figure helps you compare deals properly and avoid unexpected charges.