German car manufacturer Audi is significantly expanding its electric vehicle range, with plans to launch 20 new models by 2025, more than half of which will be fully electric. The move forms part of Audi’s wider commitment to transition towards an all-electric future and compete more aggressively in the rapidly growing EV market.
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Full Electric Speed Ahead
Audi says it is on the verge of the biggest product offensive in its history as it prepares to phase out combustion engine development.
Speaking at the company’s annual conference, Audi CEO Markus Duesmann confirmed:
“By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We’ve set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”
Audi also plans to stop launching new petrol and diesel models globally from 2026, with the aim of ending combustion engine production altogether by 2033, subject to market conditions.
Construction is already underway on new production facilities dedicated to fully electric Audi models, demonstrating the company’s long-term commitment to electrification.
More Than Just Electric Power
Audi’s electric strategy extends beyond simply replacing petrol engines with batteries.
The manufacturer says its next-generation EVs will focus on delivering:
- Faster charging capabilities
- Longer driving ranges
- Improved digital connectivity
- Enhanced interior comfort
- Premium passenger experiences
Future Audi interiors are expected to place even greater emphasis on occupant wellbeing, incorporating new technology and spacious cabin designs developed specifically for electric platforms.
Audi has also committed approximately €18 billion between 2022 and 2026 towards electrification and hybrid technologies, making it one of the largest investment programmes in the company’s history.
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If you’re considering making the switch to an electric vehicle, our guide to Electric Cars or Petrol – which is Cheaper, covers charging, running costs and the benefits of EV ownership.
A New Entry-Level EV Below the Q4 e-tron
One of the most exciting announcements is Audi’s plan to introduce a new entry-level electric vehicle positioned below the Q4 e-tron.
Although full details have yet to be confirmed, industry expectations suggest the model will be a compact hatchback, offering an affordable entry point into Audi’s growing electric range.
The rollout begins with the Audi Q6 e-tron, which is expected to become Audi’s first model built on the Premium Platform Electric (PPE) architecture. Production will take place at Audi’s Ingolstadt facility, marking another milestone in the company’s EV expansion.
Duesmann also highlighted growing consumer demand, stating:
“Sales of all-electric models increased significantly year-on-year. Strong demand for the Audi Q4 e-tron, Audi e-tron GT and other electric models confirms we are on the right path.”
CO₂ Targets Continue to Improve
Audi continues to make progress towards reducing fleet emissions.
The company exceeded its European CO₂ fleet targets, achieving emissions below the required regulatory levels across the European Union, Norway and Iceland.
Audi says this demonstrates the effectiveness of its electrification strategy as more customers transition to electric vehicles.
Strong Growth in Electric Vehicle Deliveries
Demand for Audi’s electric models continues to rise.
According to the company, global deliveries of fully electric vehicles increased significantly during the early part of 2023, supported by growing customer interest and a healthy order book.
Audi has also confirmed that pre-orders for its electric vehicles remain strong, reflecting continued consumer confidence in the brand’s expanding EV portfolio.
By the end of 2024, Audi plans to open a dedicated electric vehicle production facility in Changchun, China, further increasing manufacturing capacity for global markets.
Interested in how other manufacturers are approaching electrification? Read our article on Who Makes Cupra Cars? to discover how another major brand is evolving its performance and electric vehicle range.
Charging Needs to Be as Easy as Refuelling
Audi believes that convenient charging infrastructure will be just as important as producing great electric vehicles.
As part of its wider strategy, the company is investing heavily in premium charging hubs, aiming to make charging as simple and convenient as traditional refuelling.
Duesmann summarised the company’s vision by stating:
“Charging has to be as easy as refuelling — and ideally even more convenient.”
Audi has already opened premium charging hubs in Germany and continues expanding the network into additional European markets, giving EV drivers access to high-speed charging alongside comfortable lounge facilities.
As charging infrastructure continues to improve, Audi believes electric vehicle ownership will become even more practical for everyday drivers.
Final Thoughts
Audi has set itself ambitious goals for the remainder of the decade, with a clear roadmap towards becoming a fully electric manufacturer.
With more than 20 new models planned, continued investment in battery technology and charging infrastructure, and a commitment to improving customer experience, Audi is positioning itself as one of the leading premium brands in the next generation of electric mobility.
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