Saudi Arabia has entered the electric vehicle market with the launch of Ceer, the country’s first home-grown electric vehicle manufacturer. Created as a joint venture between the Saudi Public Investment Fund (PIF) and technology manufacturer Foxconn, the company plans to design, manufacture and sell a range of electric vehicles across Saudi Arabia and the wider Middle East and North Africa (MENA) region.
The brand’s first models are expected to include both saloons and SUVs, marking an important step in Saudi Arabia’s ambitions to become a major player in the global electric vehicle industry.
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New electric car brand, Ceer
Ceer combines financial backing from Saudi Arabia’s sovereign wealth fund with Foxconn’s manufacturing expertise. The company is also using licensed engineering technology from BMW to help develop its first generation of electric vehicles.
Production is expected to begin in 2025, with the company aiming to create thousands of jobs while contributing significantly to Saudi Arabia’s economy over the coming decade.
Alongside vehicle production, Ceer intends to introduce advanced infotainment systems, connected services and autonomous driving technologies across its future model range.
The company also forms part of Saudi Arabia’s wider Vision 2030 strategy, which aims to diversify the country’s economy beyond oil and invest in more sustainable industries.
As electric vehicles continue to grow in popularity worldwide, Ceer’s arrival reflects the increasing global shift towards lower-emission transport and cleaner mobility solutions.
If you’re interested in how established manufacturers are expanding their electric vehicle line-ups, take a look at our article on Jaguar Land Rover’s new EV strategy.
Who owns Ceer?
Ceer officially launched in 2022 and has assembled an experienced leadership team from across the automotive industry.
Former General Motors executive James DeLuca has been appointed Chief Executive Officer, while former McLaren design director Rob Melville leads the company’s design team.
The Public Investment Fund is the majority owner of Ceer, while Foxconn provides manufacturing expertise and technical support throughout the development process.
You can also read about Volkswagen’s affordable entry-level EV plans and how they aim to make electric driving more accessible.
What vehicles will Ceer build?
Ceer plans to manufacture a range of fully electric passenger vehicles, including family SUVs and executive saloons.
The company is building its vehicles using technology developed specifically for electric mobility, combining modern battery systems with advanced electrical architecture designed to support connected features and future autonomous driving capabilities.
Saudi Arabia has outlined ambitions to manufacture hundreds of thousands of vehicles annually by the end of the decade, with Ceer expected to play a major role in achieving that target.
Company executives have stated that the goal is to make electric vehicles more accessible throughout the region while establishing Saudi Arabia as a significant automotive manufacturing hub.
Will Ceer be available in the UK?
Ceer’s first vehicles are expected to launch in Saudi Arabia and neighbouring markets from 2025.
At present, there are no confirmed plans for a UK launch. However, if international expansion follows, UK buyers may eventually see Ceer models joining the growing selection of electric vehicles already available.
With battery technology continuing to improve and charging infrastructure expanding, the electric vehicle market continues to evolve rapidly, giving motorists more choice than ever before.
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